OVERVIEW /

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Edera (Italian for ivy), was inspired by the iconic ivy-covered walls surrounding the restaurant’s outdoor dining space. Much like the food, the Edera brand strikes a balance between upscale and approachable, combining traditional Italian typography with modern stencil lettering. The playful “E” takes many shapes, from the noodle wrapped around a fork to the namesake ivy and the twist atop a refreshing cocktail.

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URBAN IVY /

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To evoke Edera’s iconic ivy and urban setting, elements of the stenciled typography were subtly embellished to reference budding plants.

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MENU /

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To support a frequently changing menu, we balanced an easily-updatable typographic template with a premium paper feel.

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ADDITIONAL APPLICATIONS /

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The playful personality of the Edera brand comes through at every touchpoint — from signage and matchbooks to take-out bags, T-shirts, and scooters.

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The post Edera Italian Eatery appeared first on TOKY.

OVERVIEW /

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As a trusted source for local news, St. Louis Public Radio (STLPR) delivers stories that inform, inspire, and bridge divides in our community. With local news in crisis across the region and the country, the station’s role is more urgent than ever. To protect the future of journalism in St. Louis and beyond, STLPR needed a brand that would fuel its continued transformation into the region’s leading digital news platform.

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UNDERSTANDING STARTS HERE /

[/az_column_text][az_column_text]To bring clarity and energy to the STLPR story, TOKY sought out the voices of those who make the station what it is today. Audience surveys, journalist focus groups, and a review of the local and national news landscape helped us develop a brand story as dynamic, credible, and insightful as the organization itself.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][rev_slider alias=”stlpr-logo”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”160″ padding_bottom_value=”160″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

CRAFTING A VISUAL VOICE /

[/az_column_text][az_column_text]As a large, fast-paced media organization, the demand for visual assets at STLPR is as rapid as the news cycle. The team needed a consistent, adaptable visual language that would stand out among St. Louis’ sea of red media logos, but without overshadowing important journalistic content. TOKY created a brand that is primarily black and white while borrowing the vibrant, recognizable palette of STLPR’s most important partner: NPR.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” bg_mode=”custom_image_bg_parallax” image_parallax=”45888″ section_overlay=”yes_mask_overlay” padding=”large-padding” section_overaly_color=”rgba(35,64,147,0.35)”][vc_column width=”1/6″ animation_loading=”yes” animation_delay=”100″][az_blank_divider][/vc_column][vc_column width=”2/3″][az_blank_divider height_value=”100″][az_column_text]

“TOKY was able to hone in on reams of our industry research, audience research, and their own original research to help us not only look and sound polished, but to put a stake in the ground on what we wanted the strategic center of our message and focus to be.”

Madalyn Painter, Director of Marketing & Digital Media / STLPR

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A PATTERN OF DIALOGUE /

[/az_column_text][az_column_text]Strong local journalism listens as intently as it informs. This approach comes to life in STLPR’s waveform-inspired brand pattern, which provides texture while suggesting conversation and the exchange of ideas.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45893″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ equals_col_height=”yes” remove_col_padding=”yes”][az_lightbox_image image=”45894″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”45895″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45896″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” bg_mode=”custom_image_bg_parallax” image_parallax=”45888″ section_overlay=”yes_mask_overlay” padding=”large-padding” section_overaly_color=”rgba(35,64,147,0.35)”][vc_column width=”1/6″ animation_loading=”yes” animation_delay=”100″][az_blank_divider][/vc_column][vc_column width=”2/3″][az_blank_divider height_value=”100″][az_column_text]

“Understanding Starts Here is such a perfect and succinct way to get at how our content appeals to both the head and the heart, with stories from our local communities that not only explain the issues but also help people develop empathy and understanding toward one another.”

Madalyn Painter, Director of Marketing & Digital Media / STLPR

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THE LANGUAGE OF SOUND /

[/az_column_text][az_column_text]As an organization with deep roots in radio, STLPR was eager to translate the new look and feel to sonic branding. The composition blends instruments into an optimistic four-note mnemonic that is uniquely STLPR, but also right at home alongside the Morning Edition theme.[/az_column_text][az_blank_divider height_value=”25″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” bg_mode=”custom” custom_bg_color=”#ffffff”][vc_column width=”1/6″][az_blank_divider][/vc_column][vc_column width=”2/3″][az_video_player video_player_type=”others_video_mode” link_video_others=”https://vimeo.com/537338387″][az_blank_divider height_value=”150″][/vc_column][vc_column width=”1/6″][az_blank_divider][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ equals_col_height=”yes” remove_col_padding=”yes”][az_lightbox_image image=”45899″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”45900″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45897″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ equals_col_height=”yes” remove_col_padding=”yes”][az_lightbox_image image=”45901″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”45902″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][rev_slider alias=”stlpr-social”][/vc_column][/vc_row][vc_row responsive_xs=”hidden-xs”][vc_column][az_blank_divider height_value=”50″][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_bottom_value=”160″][vc_column width=”7/12″][az_column_text]

FEEDBACK /

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“TOKY provided exceptional service, insight, and direction. They delivered a brand platform that is beautifully compelling and confident. We are so excited about the work they produced.”

— Madalyn Painter, Director of Marketing & Digital Media / STLPR

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SERVICES /

[/az_column_text][az_column_text]Research

Messaging

Brand Identity System

Sonic Branding

Motion Design

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The post St. Louis Public Radio appeared first on TOKY.

OVERVIEW /

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Native Foods has been crafting 100% plant-based and 100% craveable dishes since 1994. They pride themselves on bringing the world’s comfort foods home to your community. To continue to grow in an increasingly crowded market, Native Foods needed a brand that would energize loyal fans while differentiating the chain from its salad and grain bowl contemporaries.

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LEGACY BRANDING

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Striking at the Root /

[/az_column_text][az_column_text]Through interviews, focus groups, sales data, customer surveys, and competitive analysis, TOKY uncovered specific insights to set Native Foods apart from the old standbys as well as up-and-coming generation of vegan and vegetarian brands. This analysis was critical in helping the Native Foods team understand their changing market and decide how closely to follow category trends.[/az_column_text][az_blank_divider height_value=”150″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][rev_slider alias=”nf-logo”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”160″ padding_bottom_value=”160″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Down-to-earth Delicious /

[/az_column_text][az_column_text]The new identity gets right to the heart of the Native Foods experience. A warm, inviting color palette takes inspiration from the chain’s vibrant menu offerings. Typography that balances familiarity with surprising and friendly details, and the redrawn logo emphasizes Native Foods’ plant-centric personality while maintaining the energy of the original mark.

The chalkboard artwork that once adorned the restaurant walls has been reimagined as a vegetal cast of lighthearted and idiosyncratic characters. Stackable produce stickers are a cheerful mark of the chain’s commitment to using fresh, natural ingredients.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][rev_slider alias=”NFbrandblock”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” bg_mode=”custom_image_bg_parallax” image_parallax=”45535″ section_overlay=”yes_mask_overlay” padding=”large-padding” section_overaly_color=”rgba(0,0,0,0.24)”][vc_column animation_loading=”yes” animation_delay=”100″][az_blank_divider height_value=”150″][az_column_text]

“Collaborating with TOKY, we zeroed in on our brand tone and voice.” 

Carin Stutz, CEO /  Native Foods

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Gather ‘Round Goodness /

[/az_column_text][az_column_text]Fast-casual doesn’t have to mean rushed or uncomfortable. Native Foods interiors are designed to create a playful, relaxed environment with bright and inviting spaces showcasing colorful brand artwork.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45810″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45546″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ equals_col_height=”yes” remove_col_padding=”yes”][az_lightbox_image image=”45576″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”45583″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”160″ padding_bottom_value=”160″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Native Foodies Unite /

[/az_column_text][az_column_text]The brand’s plant-based ethos comes to life across the dining experience, from crave-inducing to-go containers to a lighthearted line of merch including pins, t-shirts, and stickers. No matter where they dine, Native Foodies can proudly wear their love of chef-crafted comfort food that happens to be 100% vegan.  [/az_column_text][az_blank_divider height_value=”25″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45554″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][rev_slider alias=”nf-brand-block-11″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45548″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”46077″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45549″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45550″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45579″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row responsive_xs=”hidden-xs”][vc_column][az_blank_divider height_value=”50″][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_bottom_value=”160″][vc_column width=”1/12″][/vc_column][vc_column width=”4/12″][az_column_text]

SERVICES /

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Messaging

Brand Identity System

Copywriting[/az_column_text][/vc_column][/vc_row]

The post Native Foods appeared first on TOKY.

OVERVIEW /

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A distillery tucked inside 4 Hands Brewing Co., 1220 Artisan Spirits is shrouded in an aura of secret society mysticism. Brewery founder Kevin Lemp and his team asked TOKY to lead naming and branding efforts for two new Italian-inspired sprits: an aperitif and a digestif.

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“When 4 Hands approached me about starting a distillery, they mentioned they wanted it to be botanically inspired. Naturally, Italian Amari came to mind — both aperitif and digestif. My aim was to create an excellent quality liqueur that paid homage to its roots, but still set us apart from our peers.”

ROB VOSSMEYER / Head Distiller

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FLORA APERITIVO

[/az_column_text][az_column_text]Taking its name from an ancient Roman myth, Flora’s bottle features the goddess of flowers and spring in full bloom — a fitting toast to the aperitif’s botanical flavors. Astute drinkers will find Flora’s secrets hidden among intricately woven tendrils.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”43994″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ equals_col_height=”yes” remove_col_padding=”yes”][az_lightbox_image image=”43997″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″ column_mode=”custom_col_image_bg” image=”44052″ bg_col_position=”center center” bg_col_repeat=”stretch” equals_col_height=”yes”][vc_row_inner][vc_column_inner][az_blank_divider height_value=”100″][/vc_column_inner][/vc_row_inner][rev_slider alias=”flora”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][vc_row_inner][vc_column_inner][az_lightbox_image image=”43995″ image_mode=”full-image-responsive” animation_loading=”yes”][/vc_column_inner][/vc_row_inner][az_lightbox_image image=”43996″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”160″ padding_bottom_value=”160″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

SPETTRO AMARO

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Italian for spirit, Spettro is 1220’s after-dinner digestif. At the label’s center is an intricate, die-cut moth. Nocturnal yet always seeking light, the creature brings Spettro’s ghostly spirit to life. As drinkers enjoy the earthy bitter Amaro, a secret is slowly revealed from behind a shroud of darkness.

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FEEDBACK /

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“I can’t imagine Flora or Spettro looking any different. They’re perfect. Our customers LOVE the bottle. Many have said they never would have guessed that this was a ‘local’ brand, and we all know what they mean.”

— Rob Vossmeyer, Head Distiller / 1220 Artisan Spirits

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SERVICES /

[/az_column_text][az_column_text]Naming

Package Design[/az_column_text][/vc_column][vc_column width=”1/12″][/vc_column][vc_column width=”1/6″][az_column_text]

AWARDS /

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Featured
AIGA St. Louis Design Show 24, Flora Packaging

Featured
AIGA St. Louis Design Show 24, Spettro Packaging

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The post 1220 Artisan Spirits: Flora & Spettro appeared first on TOKY.

OVERVIEW /

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RiverVest founds and funds life science companies that change the lives of patients, entrepreneurs, and investors. Competing with a sea of Silicon Valley and Cambridge-based venture capital firms, RiverVest needed a brand that would reflect its innovative clinical research and operational expertise.

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A CURRENT OF CHANGE

[/az_column_text][az_column_text]Speaking one-on-one with founders, funders, and partners, TOKY analyzed the firm’s strengths and opportunities within the world of life science venture capital, charting a path forward for tagline, values, and other key messaging. Interviewees often described the RiverVest team as “scientist entrepreneurs” adept at bridging clinical knowledge with business acumen.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_top_value=”100″][vc_column width=”1/2″ animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44696″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”44706″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”160″ padding_bottom_value=”0″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

VISUALIZING THE FLOW OF INNOVATION

[/az_column_text][az_column_text]The new identity merges RiverVest’s expert guidance with the flow of life science innovation. Across materials, lines from the mark stream into a dynamic pattern that pairs with a friendly, elevated gradient.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_bottom_value=”200″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44687″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44690″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”44535″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_bottom_value=”200″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44539″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_bottom_value=”200″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44738″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44542″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44543″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44843″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44721″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44547″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44692″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”140″ padding_bottom_value=”160″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

DIGITAL TRANSFORMATION

[/az_column_text][az_column_text]As a VC firm, RiverVest often engages with audiences digitally. With this in mind, TOKY developed a dynamic, enticing deck that’s customizable for a range of settings, from investor presentations to industry conferences. Online, the new RiverVest website tells the firm’s story in a modern, forward-thinking way.[/az_column_text][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” bg_mode=”video” video_mode=”vimeo_embed_code” custom_video_mobile_settings=”lightbox” responsive_xs=”hidden-xs” custom_video_vimeo=”427396161″][vc_column][az_blank_divider height_value=”800″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” bg_mode=”video” video_mode=”vimeo_embed_code” responsive_xs=”hidden-xs” custom_video_vimeo=”436177086″][vc_column][az_blank_divider height_value=”1000″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_top_value=”0″ padding_bottom_value=”0″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44828″ image_mode=”full-image-responsive” responsive_lg=”hidden-lg” responsive_md=”hidden-md” responsive_sm=”hidden-sm”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_top_value=”0″ padding_bottom_value=”0″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44689″ image_mode=”full-image-responsive” responsive_lg=”hidden-lg” responsive_md=”hidden-md” responsive_sm=”hidden-sm”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_bottom_value=”200″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44760″ image_mode=”full-image-responsive”][az_button button_text=”Visit Website” button_alignment=”textaligncenter” button_link_target=”_blank” button_colors_mode=”custom-btn-color” icon_mode=”yes-icon” icon_type=”az_steadyicons” icon_az_steadyicons=”steadyicons-windows” button_link_url=”https://rivervest.com/” button_master_color_hover=”#0092de”][/vc_column][/vc_row][vc_row responsive_xs=”hidden-xs”][vc_column][az_blank_divider height_value=”50″][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_bottom_value=”160″][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][az_column_text]

FEEDBACK /

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“Our rebranding project resulted in much more than a new logo and website. TOKY’s comprehensive process, starting with interviews of our constituents, uncovered our core competencies and organically shaped our brand messaging toolkit, which has proven highly effective when presenting who we are and what makes our firm unique.”

— Jay W. Schmelter, Co-Founder & Managing Director / RiverVest

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SERVICES /

[/az_column_text][az_column_text]Research

Brand Platform

Brand Identity

Print Collateral

Website Design

Website Development[/az_column_text][/vc_column][vc_column width=”1/6″][az_column_text]

AWARDS /

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Featured
AIGA St. Louis Design Show,  Branding

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The post RiverVest appeared first on TOKY.

OVERVIEW /

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KEB is a leading Midwestern accounting, consulting, and advisory firm with offices in Illinois, Missouri, and Wisconsin. To continue to grow and recruit the best talent, KEB needed a brand that would differentiate the firm in a crowded industry while uniting staff across offices and practices.

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GUIDING SUCCESS /

[/az_column_text][az_column_text]To better understand KEB’s strengths and weaknesses in the market, TOKY interviewed staff and clients across locations and service lines, while also conducting a review of the competitive landscape. Research showed that in an increasingly automated and fast-paced market, KEB is a firm that takes the time to engage and empower clients with answers, understanding, and a people-first approach to professional services.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” bg_mode=”custom_image_bg_parallax” image_parallax=”44939″][vc_column width=”1/6″][/vc_column][vc_column width=”1/6″][az_blank_divider height_value=”150″][az_column_text]

10

Leadership Interviews

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5

Group Staff Interviews 

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4

Competitor Reviews

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12

Client Interviews

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CONNECTING THE DOTS /

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The identity is designed to reflect the firm KEB is today: active, approachable, and connected. The abstract “K” highlights the bonds KEB creates between data, people, practice areas, and office locations. TOKY partnered with renowned type designer Fabio Haag to create a custom brand typeface that communicates the utmost clarity and legibility with friendly human character. Throughout the brand, photography is used to convey optimism and confidence, while the dot pattern provides texture and a reminder of the firm’s commitment to accuracy and connection.

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BEFORE

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AFTER

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A PEOPLE-FIRST PRESENCE /

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With a brand focused on guidance and connection, KEB needed a site that would showcase the people who bring those values to life. From personality-driven profiles to more robust location pages, the new site gives KEB a place to shine — as individuals, offices, services, and most importantly, as one KEB.

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FEEDBACK /

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“Partnering with the team at TOKY uncovered what was needed to tell our story and improve our public image. A longtime lack of any coordinated marketing strategy soon pointed us on a unified path taking our firm into the future.”

— Marc Carter, Managing Partner / KEB

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SERVICES /

[/az_column_text][az_column_text]Research

Messaging

Brand Identity System

Website Design

Website Development

Copywriting

Photography

Video[/az_column_text][/vc_column][/vc_row]

The post KEB appeared first on TOKY.

OVERVIEW /

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Lead Star empowers leaders at every level to reach their true potential. In the early 2000s, TOKY designed the firm’s original logo. Nearly two decades later, leaders around the world turn to Lead Star for real-world wisdom, connection, and insight. Founders Angie Morgan and Courtney Lynch asked TOKY to revisit the brand to reflect the firm that Lead Star is today.

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THE LANGUAGE OF REAL-WORLD LEADERSHIP /

[/az_column_text][az_column_text]As Marines, executives, entrepreneurs, and New York Times best-selling authors, Angie and Courtney have lived the lives of leaders. Along the way, they built a leadership development approach that has helped individuals and organizations embrace risk, overcome barriers, and hold true to their values. Through deep qualitative research and client collaboration, TOKY crafted language to articulate the firm’s core philosophy: real-world leadership.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”45510″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”160″ padding_bottom_value=”160″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

THE NEXT EVOLUTION OF THE LEAD STAR BRAND /

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Building on the existing brand identity, TOKY deconstructed the logo to create a standalone wordmark and star graphic that can be used to create emphasis on key words or phrases. A fresh color palette, updated typography, and simple visual system modernize the brand while reinforcing the concept of real-world leadership.

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A BRAND BASED IN MEANINGFUL CONNECTION /

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Lead Star needed a brand that would lend itself to compelling, consistent visual content. TOKY designed a flexible system that unites two equal segments to form a central axis where the wordmark can be placed to convey the idea of meaningful connection. This modern, adaptable system is carried across materials, from brochures and presentation materials to social media templates.

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FIND YOUR PATH TO LEADERSHIP /

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With a new messaging platform and brand system in place, Lead Star needed a digital hub to share real-time insights and build meaningful connections with current and prospective coaching clients. Across the site, calls to action drive newsletter signups and generate leads for Year to Rise, the firm’s year-long, one-on-one leadership development experience.

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FEEDBACK /

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“Team TOKY did an amazing job capturing the essence of our brand. Their process is unparalleled. They really dug deep to understand the nuances of our firm, market, and competitive landscape. They’ve helped us tell our brand story in a way that resonates with our clients. This won’t be the last time we work with TOKY. We’re raving fans and we’re proud to have their partnership.”

— Angie Morgan, Founding Partner / Lead Star

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SERVICES /

[/az_column_text][az_column_text]Research

Brand Strategy

Messaging

Logo Refresh

Visual Identity System

Website Design

Website Development

Copywriting[/az_column_text][/vc_column][/vc_row]

The post Lead Star appeared first on TOKY.

OVERVIEW /

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Sjögren’s Foundation works to conquer the complexities of Sjögren’s syndrome, an autoimmune disease with symptoms including excessive dryness, fatigue, and chronic pain. With limited awareness of the disease among patients and even doctors, the Foundation sought to increase access to education, research, and resources while giving voice to the 4 million Americans living with Sjögren’s.

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Before

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After

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BRAND IDENTITY

[/az_column_text][az_column_text]With a name change and brand platform already in place, TOKY began crafting an identity to capture the idea of support and shared experience among patients suffering from Sjögren’s. The mark’s interlinking circles symbolize community with a subtle teardrop nod to the disease’s primary symptoms. Soft gradients and an optimistic photographic style bring feelings of warmth, confidence, and camaraderie.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_top_value=”80″ padding_bottom_value=”175″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44484″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44505″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44506″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44470″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” bg_mode=”custom_image_bg_parallax” image_parallax=”44464″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][az_blank_divider height_value=”100″][az_column_text]

As many as

4 million Americans have Sjögren’s

with an estimated 2.5 million undiagnosed

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Website

[/az_column_text][az_column_text]To reach and support more patients, the Foundation needed a website that would establish trust, provide helpful resources, and build community online. Since many patients experience vision-related symptoms, accessibility was a top priority and the site was designed to be WCAG-AA compliant.

From a usability standpoint, the site was completely restructured to accommodate a variety of audiences, from patients to caregivers and healthcare professionals. TOKY addressed this by reorganizing resources, modernizing the menu structure, and providing a guided resource lookup.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row bg_mode=”custom” padding=”default-padding” custom_bg_color=”rgba(255,255,255,0.01)”][vc_column column_mode=”custom_col_image_bg” image=”44485″ animation_loading=”yes” animation_delay=”100″][az_blank_divider height_value=”150″][vc_row_inner][vc_column_inner][az_lightbox_image image=”44513″ responsive_xs=”hidden-xs” animation_loading=”yes” image_gallery_name=”pgal” animation_delay=”300″][/vc_column_inner][/vc_row_inner][az_button button_text=”Visit Website” button_alignment=”textaligncenter” button_link_target=”_blank” button_colors_mode=”custom-btn-color” icon_mode=”yes-icon” icon_type=”az_steadyicons” icon_az_steadyicons=”steadyicons-windows” button_master_color_hover=”#1c3397″ button_master_color_text=”#1c3397″ button_master_color_hover_text=”#ffffff” button_link_url=”https://www.sjogrens.org/”][az_blank_divider height_value=”75″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”custom-padding” padding_bottom_value=”200″][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”44487″ image_mode=”full-image-responsive”][az_blank_divider height_value=”200″][/vc_column][/vc_row][vc_row responsive_lg=”hidden-lg” responsive_md=”hidden-md” responsive_sm=”hidden-sm” responsive_xs=”hidden-xs”][vc_column width=”2/3″][az_column_text]

FEEDBACK /

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“This is a quote from the client.”

— Steven Taylor, CEO / Sjögren’s Foundation

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SERVICES /

[/az_column_text][az_column_text]Research

Brand Platform

Brand Identity

Print Collateral

Website Design 

Website Development[/az_column_text][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”200″][/vc_column][/vc_row]

The post Sjögren’s Foundation appeared first on TOKY.

OVERVIEW /

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Rockwell Beer Co. is ready to make a splash in the beer industry. With a newly opened St. Louis tasting room, brewhouse, and retail space, founder Andy Hille and his team are shaking things up in a town that boasts serious beer history.

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Respect the Classics, Thrive on Variety

[/az_column_text][az_column_text]Untethered to a flagship beer, RBC’s foundation is in fluidity. As seasons change, beers change. And so does RBC. A kit of parts united by a strong, flexible logo system, the visuals are built to adapt with an ever-evolving brewery.  [/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”41531″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][/vc_row][vc_row section_mode=”fluid” bg_mode=”video” video_mode=”vimeo_embed_code” custom_image_video=”41537″ responsive_xs=”hidden-xs” custom_video_vimeo=”304388176″][vc_column][az_blank_divider height_value=”800″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”large-padding” section_id=”phillips-1″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Process Infused  

[/az_column_text][az_column_text]Experimentation with purpose: It’s a tenet of the RBC philosophy and a cornerstone of the visual brand. Whether distorted, blurred, liquified, or stretched, images across the brand illustrate the brewery’s dynamic approach to beer.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ animation_loading=”yes”][az_lightbox_image image=”40825″ image_mode=”full-image-responsive”][az_lightbox_image image=”40788″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][vc_column width=”1/2″ animation_loading=”yes”][az_lightbox_image image=”40789″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][az_lightbox_image image=”40826″ image_mode=”full-image-responsive”][/vc_column][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”40791″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][/vc_row][vc_row section_mode=”fluid” bg_mode=”custom_image_bg_parallax” image_parallax=”40814″ padding=”large-padding”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][az_column_text]

“From a branding perspective, you see it and you know who it is. You get a feel for what we’re doing. It’s refined but it’s playful, and that’s what I want my beer to be.”

JONATHAN MOXEY, HEAD BREWER / ROCKWELL BEER CO.

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Uncanny Designs

[/az_column_text][az_column_text]From Byrd Up (a dry-hopped rye pale ale) to Big, If True (a double IPA), RBC’s beer list came with witty names, short descriptions, and complementary playlists at the ready. TOKY’s challenge: to design a set of labels with mass appeal and a subtle nod to the creators.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column][az_lightbox_image image=”40584″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][az_lightbox_image image=”40971″ image_mode=”full-image-responsive”][az_lightbox_image image=”40817″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_top_value=”140″][vc_column][az_lightbox_image image=”40785″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”large-padding” section_id=”phillips-1″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Grab a Beer, Stay Awhile

[/az_column_text][az_column_text]RBC is more than a brewery. It’s a gathering place for beer enthusiasts and casual drinkers alike; a spot for locals to try a new beer, catch up with friends, and grab a bite from world-renowned chef Gerard Craft. Tasting room visitors will spot branded swag and surfaces as far as the eye can see — a very intentional strategy for a brewery with big ambitions.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”50″][az_lightbox_image image=”40948″][az_blank_divider height_value=”100″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”40949″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”40820″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”40829″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”default-padding”][vc_column width=”1/2″ animation_loading=”yes”][az_lightbox_image image=”40974″ image_mode=”full-image-responsive”][/vc_column][vc_column width=”1/2″ animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”41134″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”default-padding”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

What’s the Deal with the Llama?

[/az_column_text][az_column_text]Meet Fabricius, a fictitious pet llama who dates back to the team’s high school days. Like many of the beer names, Fabricius brings personal meaning and mass appeal — and you’ll spot him hiding out in unexpected nooks throughout the brand.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”100″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column animation_loading=”yes” animation_delay=”100″][az_blank_divider height_value=”100″][az_lightbox_image image=”40889″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”40878″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column width=”1/2″ animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”40835″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”40996″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”default-padding”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Beer Is Fun

[/az_column_text][az_column_text]“The number one goal is to keep people visiting the brewery,” Hille says of RBC’s website and social channels. Bright colors, movement, and short, punchy copy make for a high-energy introduction to the brand. [/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”150″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”large-padding”][vc_column animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”40582″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes” padding=”large-padding”][vc_column width=”1/2″ animation_loading=”yes” animation_delay=”100″][az_lightbox_image image=”40892″ image_mode=”full-image-responsive” image_gallery_name=”phillips collection”][/vc_column][vc_column width=”1/2″][az_lightbox_image image=”40893″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_bottom_value=”140″][vc_column column_mode=”custom_col_color” custom_bg_color=”#fad2e3″][az_blank_divider height_value=”200″][az_lightbox_image image=”40891″ responsive_sm=”hidden-sm” responsive_xs=”hidden-xs”][az_blank_divider][az_button button_text=”Visit Website” button_alignment=”textaligncenter” button_link_target=”_blank” button_colors_mode=”custom-btn-color” icon_mode=”yes-icon” icon_type=”az_steadyicons” icon_az_steadyicons=”steadyicons-windows” button_master_color_hover=”#cecece” button_master_color_text=”#ffffff” button_master_color_hover_text=”#ffffff” button_link_url=”https://rockwellbeer.com/”][az_blank_divider height_value=”100″][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”default-padding”][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][az_column_text]

FEEDBACK /

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“It’s not like we just went to some marketing company that threw stuff at us and then we had our beer brand. There are stories behind it. There’s a thought process. There’s a purpose.”

— Andy Hille, Founder / Rockwell Beer Co.

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SERVICES /

[/az_column_text][az_column_text]Brand Identity

Collateral Design

Can Design

Illustration

Signage

Website Design [/az_column_text][/vc_column][vc_column width=”1/6″][az_column_text]

AWARDS /

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Best of Show
AIGA St. Louis Design Show 24,  Branding, Design, & Packaging

Featured
AIGA St. Louis Design Show 24, Branding

Featured
AIGA St. Louis Design Show 24, Packaging

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Gold
St. Louis ADDY Awards, Can Packaging

Gold
St. Louis ADDY Awards, Branding

Silver
St. Louis ADDY Awards, Glassware

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The post Rockwell Beer Co. appeared first on TOKY.

OVERVIEW /

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For more than a century, the Denver Museum of Nature & Science (DMNS) has opened eyes and minds to the wonders of nature and science. With world-class scientists, curators, and collections, the museum needed an elevated digital experience to enrich its profile as a catalyst for science education and research.

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Plan Your Visit

[/az_column_text][az_column_text]Extensive user workshops helped TOKY understand what patrons need to plan a successful trip to the museum. With that in mind, the home page invites visitors to choose one of five key paths: exhibitions, IMAX, events, membership, and a welcome guide. For further trip planning tips, users can select from a series of curated guides featured prominently in the main navigation.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][az_single_image image=”44164″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row padding=”custom-padding” padding_bottom_value=”20″][vc_column animation_loading=”yes” animation_delay=”100″][az_single_image image=”44169″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][az_single_image image=”44172″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” bg_mode=”custom” padding=”custom-padding” padding_bottom_value=”140″ custom_bg_color=”#f1f1f1″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Modular Flexibility

[/az_column_text][az_column_text]With hundreds of curators, collections managers, archivists, conservators, librarians, researchers, and lab assistants on staff, DMNS has a reputation for innovation. To keep pace with exciting programming changes, the new website features a modular system that’s easy for the internal development team to update on the fly.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row section_mode=”fluid” no_margin_padding=”yes”][vc_column][az_single_image image=”44175″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row section_mode=”fluid” padding=”custom-padding” padding_top_value=”100″ padding_bottom_value=”140″][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][az_column_text]

Showcasing Scientific Discovery

[/az_column_text][az_column_text]Scientists at DMNS study the history, evolution, and diversity of the universe, the earth, and its inhabitants. The site invites the public to explore that work through curated research and digital collections from the museum’s many on-site research laboratories.[/az_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][az_single_image image=”44186″ image_mode=”full-image-responsive”][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”120″][/vc_column][/vc_row][vc_row padding=”small-padding”][vc_column width=”1/2″][az_column_text]

FEEDBACK /

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“TOKY was on it from day one and the final result is proof! They met with us several times, led amazing brainstorm and idea-generating sessions, listened and pivoted, and we ended up with an amazing website to show for it.”

— Sarah Young, Marketing Manager / Denver Museum of Nature & Science

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SERVICES /

[/az_column_text][az_column_text]User Experience

Website Design[/az_column_text][/vc_column][vc_column width=”1/6″][az_blank_divider][/vc_column][/vc_row][vc_row][vc_column][az_blank_divider height_value=”60″][/vc_column][/vc_row]

The post Denver Museum of Nature & Science appeared first on TOKY.